Tonic Water Market: Porter's Five Forces Strategy Analysis and Forecast 2025 - TMR

Albany, NY -- (SBWire) -- 04/04/2019 --Savvy participants in the global tonic water market are pitching flavored products to customers in order to up demand and sales. To that end, they are pouring money into research and development of innovative products. Majorly fuelling the global market for tonic water is the rising disposable income of people on account of industrialization and economic growth. Rapid urbanization too plays a role in stoking demand for it has resulted in increasing intake of alcohol to which tonic water is often added. Apart from that the surging popularity of social media and the internet has had a positive influence on the market too.

As study by Transparency Market Research projects the global tonic water market to pull in a revenue of US$2.45 bn by 2025-end by rising at a CAGR of 6.1% from 2017 to 2025. The report estimated the market was worth US$1.52 bn in 2017.

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Global Tonic Water: Drivers and Restraints

Increasing urban population coupled with factors such as increasing disposable income, modernization etc. and increasing number of clubs, lounges, and bars are expected to boost the sales of tonic water market over the forecast period. Continuous launching of tonic water with different flavors in order to attract consumers and to grow curiosity among individuals to try new flavors is anticipated to increase demand for flavored tonic water in the near future. Further, the report contains all the necessary details regarding the driving and restraining forces the manufacturer in going to face over the forecast period.

Application in Alcoholic Drinks Far Surpasses Direct Consumption

The global tonic water market can be segmented based on different parameters. Depending upon application, for example, it can be divided into direct consumption and alcoholic drinks. Of them, the segment of alcoholic drinks grosses most of the revenue in the market on account of the increasing alcohol intake worldwide. This, in turn, has resulted from the changing lifestyles leading to increasing social gatherings and parties, and the popularity of social media and internet, and the growing perception that alcoholic drinks relaxes the mind. The tonic water market in alcoholic drink segment is forecasted to clock a higher CAGR of 6.6% between 2017 and 2025 to become worth US$1.87 bn by 2025, while in direct consumption segment is predicted to rise at a 4.7% CAGR in the same period to attain a value of US$578.4 mn by 2025.

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Depending upon the sales channel again, the global market for tonic water can be divided into direct sales and retail sales. The retail sales segment is further divided into modern trade, convenience stores, online retailing, and other retailing formats. The direct sales segment is predicted to expand at a higher CAGR of 7.5% CAGR from 2017 to 2025, while the retail sales segment is expected to register a 5.4% CAGR in the forecast period.