Sunny Delight Beverages Turned to AFS Technologies Trade Promotion Management Retail Solution

Phoenix, AZ -- (SBWire) -- 09/01/2016 --After spinning off from consumer goods giant Proctor & Gamble, Sunny Delight Beverages suddenly found themselves a small fish in a big pond. As a new small-to-medium-sized business (SMB), it was imperative that Sunny D not only implement new technologies, but rather use them in a way that could exploit their position as a smaller consumer goods manufacturer and help them to better compete with their much larger competitors. Sunny D realized that Excel spreadsheets were not the best way to communicate trade promotion and/or sales and reporting activities between the company and its brokers. Once they began their search, the company recognized there was a lot more to trade promotion management than improving and tracking overall trade spend, so they quickly shifted their overarching goal to improving customer profitability and chose AFS Trade Promotion Management Retail (TPM Retail).

Since the implementation, Sunny D has seen a higher level of efficiencies across the board, and has enlisted the help of various departments to help strengthen profits. In fact, the trade promotion management application has already helped the company exceed initial goals for the implementation. Being able to see trade spend and revenue per customer enabled the groups to perform an accurate analysis of the situation. This resulted in a win for Sunny D and the customer.

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About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

AFS (http://www.afsi.com) was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the past 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions include trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.

Follow AFS Technologies on Twitter at @AFS_Tech.