Naperville, IL -- (SBWire) -- 11/22/2013 --Reportstack, provider of premium market research reports announces the addition of Trends and Drivers of Merchant Funded Rewards market report to its offering
With the emergence of payment cards and their increasing adoption by consumers and acceptance by merchants, banks and other cards issuers have been making significant efforts to make consumers use their cards over those of their competitors. In line with this, banks have been at the forefront in issuing cards with benefits and features offered through loyalty programs. These programs allow banks to distinguish their products from the basic services offered by competitors by offering attractive deals in a variety of product categories. However, it has become apparent that bank-funded reward and loyalty programs have lost value and impact, from both the banks and consumers points of view. Banks and card issuers have introduced similar loyalty programs in the recent past, which have become mutually almost indistinguishable. This has compelled banks to carry out other expensive promotional initiatives to set themselves apart. Banks and other card issuers have also realized the benefits of merchant-funded loyalty programs and consider these programs as replacements for traditional loyalty programs.
Scope
This report provides an analysis of the trends and drivers of merchant funded reward programmes
Marketing and branding challenges
Financial challenges
Reasons to Buy
Gain insights into the key trends and drivers of merchant funded rewards
Learn more about the branding and marketing challenges within the sector
Understand business drivers for merchants
To view the table of contents for this market research report please visit
http://www.reportstack.com/product/146664/trends-and-drivers-of-merchant-funded-rewards.html
Contact:
Roger Campbell
contactus@reportstack.com
Naperville
Illinois
United States
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Trends and Drivers of Merchant Funded Rewards