Albany, NY -- (SBWire) -- 04/24/2018 --A new research study titled, "Mobile Phones-UK-APRIL 2018" has been added to the research repository of Market Research Hub (MRH). The research report offers in-depth analysis and insights on the UK mobile phone market, highlighting the key trends and developments that have shaped this landscape.
According to the report, the considerable increase in the prices of flagship models is influencing many consumers to retain their smartphones for a longer period of time. The replacement cycle for smartphones has become longer, as the innovations brought in by smartphone manufacturers are proving insufficient to induce a sale. In the face of rising competition among smartphone manufacturers and service providers, the focus has shifted to getting cheaper and flexible contracts from network providers. These trends are being facilitated by the growing interest in upgrade programs and trade-in schemes.
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According to the report, as smartphone replacement cycles have witnessed an increase, the overall UK smartphone market is going through a period of sluggishness. Although a number of manufacturers have a sizeable presence in the UK smartphone market, the landscape remains highly consolidated, with the two big manufacturers accounting for nearly 72% revenue share of the market. The smartphone ownership in the UK is currently facing a range of challenges, with longer replacement/upgrade cycles being the most prominent challenge.
According to the report, over 50% of consumers in the UK have owned their smartphone for over a year now, with contracts from mobile network providers being the most preferred form of buying a phone. The report also discusses the consumer behavior pertaining to smartphones, with fingerprint scanning gaining popularity as the preferred option to unlock a phone. Social media activity remains the most popular activity on the smartphone and as people become comfortable with their operating system, there is a greater tendency to stick with the same.
According to the report, despite the sluggishness in the market, the research report projects that nearly two-thirds of consumers in the UK mobile phone market are planning to upgrade their smartphones in the next couple of years. The consumer need for longer battery life will influence manufacturers to prioritize this aspect of innovation.
Browse Full Report with TOC- https://www.marketresearchhub.com/report/mobile-phones-uk-april-2018-report.html
The research report also sheds light on the growing preference for phablets which is encroaching upon the traditional definition of smartphone. The growing popularity of large screens and bigger displays is likely to increase the proliferation of phablets in the market. In addition to screen size and battery life, manufacturers are also likely to equip their offerings with powerful cameras, owing to the surging consumer preference for the same. Overall, the research report offers valuable insights and analysis on the mobile phone landscape in the UK, and presents a credible and holistic analysis for participants in the market.
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UK Mobile Phones Market: Longer Upgrade Cycles Continues to Induce Sluggishness