US Personal Care Products for the Maternity to Grow at a CAGR of 2.37% During 2016-2020: MarketResearchReports.biz

Albany, NY -- (SBWire) -- 06/09/2016 --About Personal Care Products for Maternity Market In the US

The personal care products for maternity market is a sub-segment of the overall personal care market based on product use by a specific target audience. This sub-segment includes six product categories: skin care, hair care, oral hygiene, bath, sun care, and depilatory products.

BPC manufacturers focus on enhancing brand and brand recall to generate repeat purchases among consumers. In the maternity market, this is important as women who find a product safe for use during their pregnancy are likely to continue their use even after the birth of their babies. These customers are also more likely to prefer products of the same brand for their children. Brand loyalty, therefore, plays a significant role in market growth. Johnson & Johnson is a prime example of a vendor that offers skin care lines for both mothers and babies.

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Technavios analysts forecast the personal care products for maternity market in the US to grow at a CAGR of 2.37% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the personal care products for maternity market in the US for 2016-2020. To calculate the market size, the report considers revenue generated from the retail sales of maternity personal care products, which include:

- Skin care products
- Hair care products
- Oral hygiene products
- Bath products
- Sun care
- Depilatory products

Technavio's report, Personal Care Products for Maternity Market In the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

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Key vendors
Johnson & Johnson
L'Oral
Procter & Gamble
Unilever
Este Lauder

Other prominent vendors
Amway
Avon Products
Cadiveu Professional USA
Chatters Canada
Clarins Group
Combe
Conair
Coty
Edgewell Personal Care
Henkel
Kao
Markwins Beauty Products
Revlon
Shiseido

Market driver
Changing lifestyles and shopping habits
For a full, detailed list, view our report

Market challenge
Decreasing fertility rate
For a full, detailed list, view our report

Market trend
Rise in use of multifunctional products
For a full, detailed list, view our report

Table Of Content

PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Key-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Country profile: US
Economic indicators
PART 06: Market landscape
Market overview
Five forces analysis
PART 07: Market segmentation by product type
Segmentation of personal care products for maternity market in US by product type
PART 08: Market drivers
Consumers' high awareness and increased spending power
Expansion of distribution channels

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