Deerfield Beach, FL -- (SBWire) -- 08/03/2015 --Global Web Content Management Systems Market (WCMS)
Global Web Content Management Systems Market, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, and the APAC and EMEA regions; it also covers the Global Web Content Management Systems market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Global Web Content Management Systems market (WCMS) to grow at a CAGR of 12.87 percent over the period 2012-2016.
One of the key factors contributing to this market growth is the increasing demand from small and medium-sized enterprises. The market has also been witnessing the emergence of SaaS-based web content management systems. However, the lack of control could pose a challenge to the growth of this market.
The key vendors dominating this space include Autonomy Corp. plc, OpenText Corp., Oracle Corp., SDL plc.
The other vendors mentioned in this report are Adobe Systems Inc., Ektron Inc., EMC Corp., IBM Corp., Microsoft Corp., Percussion Software Inc., and Sitecore Inc.
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A WCMS is a software tool used to create, manage, store, and deploy content such as text, audio, graphics, videos, and photos, on web pages. It enhances hosting speed and security and helps develop content-rich websites, and establish robust multi-channel marketing techniques.
A web content management system also helps manage websites, enhance productivity, and saves enterprise time and money by solving workflow problems.
Key Market Drivers:
Need to Improve Customer Engagement
Need for Consumer-centric Web Experience
Ability to Display Content in Multiple Languages
Need for Better Manageability of Content
Key Market Trends:
Emergence of SaaS-based WCMS Solutions
Adoption of Interactive Interfaces
Growing Demand from SMEs
Increasing Use of Hand Held Devices
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"Growth in this market is really being driven by the need to improve customer engagement, and enhance the digital experience of the customer. To achieve this, vendors are enhancing solutions to help marketers expand their engagement with customers across multiple digital channels and create a customer-centric web experience,".
Key Vendors include:
Hewlett-Packard Co.
OpenText Corp.
Oracle Corp.
SDL plc
Web Content Management Systems Market (WCMS) 2015 Share, Scope, Trends and Forecast to 2019
Global Web Content Management Systems market (WCMS) to grow at a CAGR of 12.87 percent over the period 2012-2016.