Capturing big data and turning it into actionable insights to deliver attributed efficiency is complex. But transforming funnel level data into "Attribution Made Simple" and making sense between impressions versus viewable impressions and applying conversion controls to make more intelligent, actionable media decisions across multiple channels, plus seamlessly feeding it into the programmatic buying systems of today, is the practice of C3 Metrics. C3 Metrics is an award-winning attribution and optimization platform headquartered in Portsmouth, NH fueled by a team from eBay, PepsiCo, Nielsen, and DoubleClick.