Click2Sell Launches Sales Prospecting Software in Face of Decreasing Cold Call Impact
In the past, companies selling everything from vending machine snacks to salvage auto parts relied heavily on cold calling customers to increase sales revenue; at the time, it was the only effective method available to them. With rapidly evolving technology, the effectiveness of this technique has dwindled greatly. Though some businesses continue to hold cold calling dear to their advertising strategies, research from the marketing industry indicates such methods no longer create the same impact they once did. In an effort to offer businesses a more productive means of generating clients, Click2Sell has launched their sales prospecting software.