Pune, Maharashtra -- (SBWIRE) -- 11/17/2023 -- According to HTF Market Intelligence, the Global Augmented Reality and Virtual Reality market to witness a CAGR of 25.7% during the forecast period (2023-2029). The Latest Released Augmented Reality and Virtual Reality Market Research assesses the future growth potential of the Augmented Reality and Virtual Reality market and provides information and useful statistics on market structure and size.

This report aims to provide market intelligence and strategic insights to help decision-makers make sound investment decisions and identify potential gaps and growth opportunities. Additionally, the report identifies and analyses the changing dynamics and emerging trends along with the key drivers, challenges, opportunities and constraints in the Augmented Reality and Virtual Reality market.

The Augmented Reality and Virtual Reality market size is estimated to increase by USD 372.73 Billion at a CAGR of 25.7% from 2023 to 2029. The report includes historic market data from 2017 to 2022E. The market value is pegged at USD 126.65 Billion.

The Major Players Covered in this Report: Apple, Inc. (United States), Artefacto (United States), Aurasma (United Kingdom), Bemersive (France), Blippar Limited (United Kingdom), Emissive (France), ESI Group (France), Google LLC (United States), Immersion (United States), Infinity Augmented Reality Limited (United States), Magic Leap, Incorporated (United States), Microsoft (United States), Nedd (France), Niantic, Inc. (United States), Novelab (France), Sony Corporation (Japan), Wikitude GmbH (Austria), Zappar Limited (United Kingdom).

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Definition:
Virtual Reality creates a fully immersive digital environment that completely replaces the real world. Users wearing VR headsets are transported to a computer-generated, 3D environment where they can interact with the surroundings as if they were physically present.

Market Trends:
AR was increasingly being used in retail for virtual try-on experiences, allowing customers to visualize products like clothing, accessories, and furniture in real-world settings before making a purchase.

Market Drivers:
Advances in hardware, such as more powerful processors, higher-resolution displays, and improved sensors, contribute to enhanced AR and VR experiences.

Market Opportunities:
In healthcare, AR can assist in surgery, medical training, and patient care. VR is used for therapy, pain management, and creating realistic medical simulations. These technologies can improve treatment outcomes and patient experiences.
Market Developments Activities: In June 2022, The Glimpse Group Acquires PulpoAR, an Augmented Reality SaaS Company Providing Artificial Intelligence-Based Virtual Try-On Technology

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The titled segments and sub-section of the market are illuminated below:
In-depth analysis of Augmented Reality and Virtual Reality market segments by Types: Hardware, Software
Detailed analysis of Augmented Reality and Virtual Reality market segments by Applications: Aerospace & Defense, Commercial, Enterprise, Gaming and Entertainment, Healthcare, Others

Major Key Players of the Market: Apple, Inc. (United States), Artefacto (United States), Aurasma (United Kingdom), Bemersive (France), Blippar Limited (United Kingdom), Emissive (France), ESI Group (France), Google LLC (United States), Immersion (United States), Infinity Augmented Reality Limited (United States), Magic Leap, Incorporated (United States), Microsoft (United States), Nedd (France), Niantic, Inc. (United States), Novelab (France), Sony Corporation (Japan), Wikitude GmbH (Austria), Zappar Limited (United Kingdom).

Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions:
- The Middle East and Africa (South Africa, Saudi Arabia, UAE, Israel, Egypt, etc.)
- North America (United States, Mexico & Canada)
- South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.)
- Europe (Turkey, Spain, Turkey, Netherlands Denmark, Belgium, Switzerland, Germany, Russia UK, Italy, France, etc.)
- Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia).

Objectives of the Report:
- -To carefully analyse and forecast the size of the Augmented Reality and Virtual Reality market by value and volume.
- -To estimate the market shares of major segments of the Augmented Reality and Virtual Reality market.
- -To showcase the development of the Augmented Reality and Virtual Reality market in different parts of the world.
- -To analyse and study micro-markets in terms of their contributions to the Augmented Reality and Virtual Reality market, their prospects, and individual growth trends.
- -To offer precise and useful details about factors affecting the growth of the Augmented Reality and Virtual Reality market.
- -To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Augmented Reality and Virtual Reality market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

The market is segmented by Global Augmented Reality and Virtual Reality Market Breakdown by Application (Aerospace & Defense, Commercial, Enterprise, Gaming and Entertainment, Healthcare, Others) by Type (Hardware, Software) by Technology (AR technology, Head Mounted Displays, Head Up Displays, VR Technology, Head Mounted Displays, Gesture Control Device, Projector and Display Wall) by Organization Size (SME, Large Enterprise) and by Geography (North America, South America, Europe, Asia Pacific, MEA).
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Key takeaways from the Augmented Reality and Virtual Reality market report:
– Detailed consideration of Augmented Reality and Virtual Reality market-particular drivers, Trends, constraints, Restraints, Opportunities, and major micro markets.
– Comprehensive valuation of all prospects and threats in the
– In-depth study of industry strategies for growth of the Augmented Reality and Virtual Reality market-leading players.
– Augmented Reality and Virtual Reality market latest innovations and major procedures.
– Favourable dip inside Vigorous high-tech and market latest trends remarkable the Market.
– Conclusive study about the growth conspiracy of Augmented Reality and Virtual Reality market for forthcoming years.

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Major highlights from Table of Contents:
Augmented Reality and Virtual Reality Market Study Coverage:
- It includes major manufacturers, emerging player's growth story, and major business segments of Augmented Reality and Virtual Reality market, years considered, and research objectives. Additionally, segmentation on the basis of the type of product, application, and technology.
- Augmented Reality and Virtual Reality Market Executive Summary: It gives a summary of overall studies, growth rate, available market, competitive landscape, market drivers, trends, and issues, and macroscopic indicators.
- Augmented Reality and Virtual Reality Market Production by Region Augmented Reality and Virtual Reality Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, financials, and other vital factors.
Key Points Covered in Augmented Reality and Virtual Reality Market Report:
- Augmented Reality and Virtual Reality Overview, Definition and Classification Market drivers and barriers
- Augmented Reality and Virtual Reality Market Competition by Manufacturers
- Augmented Reality and Virtual Reality Capacity, Production, Revenue (Value) by Region (2023-2029)
- Augmented Reality and Virtual Reality Supply (Production), Consumption, Export, Import by Region (2023-2029)
- Augmented Reality and Virtual Reality Production, Revenue (Value), Price Trend by Type {Hardware, Software}
- Augmented Reality and Virtual Reality Market Analysis by Application {Aerospace & Defense, Commercial, Enterprise, Gaming and Entertainment, Healthcare, Others}
- Augmented Reality and Virtual Reality Manufacturers Profiles/Analysis Augmented Reality and Virtual Reality Manufacturing Cost Analysis, Industrial/Supply Chain Analysis, Sourcing Strategy and Downstream Buyers, Marketing
- Strategy by Key Manufacturers/Players, Connected Distributors/Traders Standardization, Regulatory and collaborative initiatives, Industry road map and value chain Market Effect Factors Analysis.
Major questions answered:
- What are influencing factors driving the demand for Augmented Reality and Virtual Reality near future?
- What is the impact analysis of various factors in the Global Augmented Reality and Virtual Reality market growth?
- What are the recent trends in the regional market and how successful they are?
- How feasible is Augmented Reality and Virtual Reality market for long-term investment?

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