The global customer communication management market was valued at US$ 1,247.4 Mn in 2017 and is expected to expand at a CAGR of 12.1% during the forecast period.
Albany, NY -- (SBWIRE) -- 11/23/2018 -- Need to procure actionable business insights from voluminous customer data, available in various formats has prompted adoption of customer communication management (CCM). Growing need to maintain optimum and favorable customer interactions prompts adoption of CCM by enterprises. Advances in digital mode of customer interaction via smartphones and tablets are accounted as major growth drivers in customer communication management system (CCM) market. Market Research Reports Search engine (MRRSE) in its recent report titled, 'Customer Communication Management (CCM) Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018-2026'spans market developments and trends that influence growth roadmap of customer communication management system (CCM) market.
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Data Analytics in CCM to Unwind Possibilities in CCM Market
To pace up with evolving customer expectations as well as emerging sophisticated technologies, market players in CCM market are including disruptive technological novelties to ensure market dominance. Features such as omni-channel delivery and detailed personalization to establish strong market presence are some reliable growth strategies adopted by veterans in customer communication management (CCM) market. Also, inclusion of data analytics as well as self-service, on- demand customer journeys are expected to widen growth scope in CCM market in the coming years.
A recent report affirmed the launch of Kofax's new customer communication management software, Kofax TotalAgility to transform customer interactions and offer enhanced customer journeys. The offering is a comprehensive compilation of advanced features and improvements including agile performance, omni-channel information tapping, automation, analytics, and robotics. The development is expected to aid growth in customer communication management market, besides positioning Kofax favorably on the growth curve.
Software Suite Accounted for Revenue Maximization
Progressing further, the report includes elaborate description of core market segments prevalent in customer communication management (CCM) market, besides including detailed overview of micro and macro-economic factors that shape growth in CCM market. Profiled segments include, solution, enterprise size, deployment, and end-use industry. Based on solution customer communication management (CCM) market is classified into software suite, managed CCM services, and other services such as consulting, integration and maintenance. In terms of enterprise size, customer communication management market is diversified into large and SMEs. By deployment, customer communication management market (CCM) market is bifurcated into cloud-based and on premise. Based on end-user application customer communication management market is fragmented into healthcare, BFSI, IT and Telecom, e-commerce and retail, hospitality and travel, and government and utilities amongst others such as education and entertainment and media.
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North America Emerges as the Most Dominant Region in CCM Market
Further, the report also entails substantial information on regional scope of customer communication management (CCM) market such as North America, South America, Europe, Asia-Pacific, and Middle East and Africa.
Competition Deep-Dive: Customer Communication Management (CCM) Market
This section of the report includes veritable research highlights on competitive market players identified in customer communication management (CCM) market, inclusive of detailed description of notable marketing tactics and tools implemented by leading players across regions and their eventual impact on consumer response and overall growth in customer communication management (CCM) market. Key players profiled in CCM market include, Kofax, Inc., Ricoh Company Ltd., Oracle Corporation, Dell EMC, Adobe Systems, Inc., Doxee S.p.A., and Cincom Systems amongst numerous others.
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