New Jersey-based self-serve frozen yogurt company to launch national franchise program.
Westlake Village, CA -- (SBWIRE) -- 02/21/2014 -- FrozenPeaks™ is set to being offering franchise opportunities in the rapidly-growing self-serve frozen yogurt industry. The New Jersey-based company burst onto the self-serve frozen yogurt scene in late 2011 with the consecutive opening of four company-owned retail stores within a few months. The FrozenPeaks concept of “our yogurt – your imagination,” featuring 24 rotating flavors and more than 60 toppings, combined with a high-end, vibrant environment that includes free wi-fi, flat screen TVs, iPads® and even live musical entertainment, is attracting a large customer base consisting of families, teenage and college students and working professionals.
The frozen yogurt industry has experienced tremendous grown recently. Revenues from frozen yogurt increased during the past five years and are expected to rise annually for the next five years as well, according to estimates from a November 2011 IBISWorld report. The self-serve share of the frozen yogurt market rose to 20.7 percent in 2011, up from just three percent in 2006. Industry sources estimate total frozen yogurt sales – self-serve and full service – will top $723 million this year.
FrozenPeaks leverages the industry’s appeal by catering to health-conscious consumers, offering product that is low or no fat, gluten-free, and contains probiotics (microorganisms in yogurt cultures that improve the health of immune and digestive systems). Customers are also attracted to the range of flavors, from traditional flavors such as vanilla, chocolate and strawberry, to more exotic flavors such as maple bacon donut and root beer float.
FrozenPeaks is led by CEO, Jay Mena, who has an extensive and highly successful background in the food service and retail environment. Mena is supported by a strong entrepreneurial team in Sam Paglianite, Chetan Yavasani, and Muhib Jarri who have extensive experience in Real Estate Development, Marketing Technology, and Operations and Finance. “We are dedicated to offering our customers delicious, healthy self-serve frozen yogurt, the widest variety of toppings and an energetic and friendly atmosphere. We are unlike any other frozen yogurt experience and worth the special trip; that’s why we see customers lined up at each of our grand openings,” said Mena.
Following extensive market research, FrozenPeaks built its franchise model after their retail operations in consultation with the California-based company Franchise Growth Partners (FGP), a member of the International Franchise Association. FrozenPeaks’ self-serve model, store layout and business plan ensure operational simplicity, low staffing requirements and easy management. Franchise owners will receive hands-on assistance throughout the process, including support in identifying locations, employee training and marketing. For more information about FrozenPeaks franchises, email email@example.com, or call 805-496-4282. To learn more about FrozenPeaks, visit www.frozenpeaks.com.
Note to Editors: iPad is a registered trademark of Apple, Inc.