Lewes, DE -- (SBWIRE) -- 07/11/2016 -- Report forecast the global male toiletries market to grow at a CAGR of 3.73% during the period 2016-2020.

In the global male toiletries market, vendors are innovating to deliver specialist products that offer multiple benefits and are tailor-made to suit the specific requirements of men. Companies have introduced different premium skin care and hair care products in their portfolios to target the affluent class. Deodorants have shown exponential growth in the market, accounting for more than 50% of its revenue.

The report covers the present scenario and the growth prospects of the global male toiletries market for 2016-2020. To calculate the market size, the report considers revenue generated from the sales of the following products:
- Deodorants
- Hair care products
- Skin care products
- Bath and shower products

The market is divided into the following segments based on geography:
- APAC
- Europe
- North America
- ROW

According to the report, a key growth driver is product innovation. The launch of new products is instrumental to creating new customer segments and enhancing brand image. Product innovation is also essential for companies to keep up with the growing consumer demand for value-added and advanced male toiletries. As consumers grow more aware of the ill effects of the synthetic chemicals used in regular personal care products, for example, their demand for natural and organic ingredients in men's toiletries also grows.

Further, the report states that one challenge that could impact market growth is the threat from counterfeit products.

Global Male Toiletries Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key players in the global male toiletries market: Beiersdorf, L'Oréal, Procter & Gamble (P&G), Shiseido, and Unilever.

Other Prominent Vendors in the market are: AmorePacific, Amway, Avon Products, Chanel, Clarins Group, Colgate-Palmolive, Coty, Estée Lauder, Henkel, Johnson & Johnson, Lotus Herbals, Mary Kay, Missha, Nature Republic, Oriflame, Revlon, Skin Food, and The Face Shop.

Market driver
- Product innovation
- For a full, detailed list, view our report

Market challenge
- Threat from counterfeit products
- For a full, detailed list, view our report

Market trend
- Growing demand for sun protection and anti-aging creams
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Spanning over 77 pages and 49 Exhibit "Global Male Toiletries Market 2016 - 2020" report covers Executive summary, Scope of the report, Market research methodology, Introduction, Market landscape, Market segmentation by distribution channel, Market segmentation by product, Geographical segmentation, Key leading countries, Market drivers, Impact of drivers, Market challenges, Impact of drivers and challenges, Market trends, Vendor landscape, Key vendor analysis.

For more information Visit at: http://www.marketresearchreports.com/technavio/global-male-toiletries-market-2016-2020

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