A2P SMS Market: Burgeoning E-Commerce to Provide Impetus to Market Growth

A new market study, titled “A2P SMS Market - Global Industry, Size, Share, Growth, Trends, and Forecast 2017 - 2025”, has been featured on MarketResearchReport.biz.


Albany, NY -- (SBWire) -- 07/02/2018 --Application-to-Person (A2P) messaging is simply the process of sending a text message from an application to a subscribed mobile user, typically via an SMS sending service. All engagements are initiated from an SMS sender online using an app, and not the sender's mobile phone, as is the case with person to person (P2P) SMS. A recent business intelligence study available at the repository of MarketResearchReports.biz, describes the driving forces, restraints and latest trends impacting the global A2P SMS market over the coming years.

Also known as enterprise or business SMS, A2P SMS messaging can be used in different technical modes to interact with consumers, authenticate log-ins and send time-sensitive alerts. The distinctive qualities of A2P messaging have made it popular across a wide range of industries including retail, banking, media, telecoms, healthcare and travel. All engagements are initiated from an SMS sender online using an app, and not the sender's mobile phone, as is the case with person to person (P2P) SMS.

Changes in consumer's communication behavior have resulted in more and more enterprises joining the A2P bandwagon. Since its invention, the communication protocol has grown from strength to strength and is now one of the key mobile communication mediums through which businesses can connect with their customers. A2P SMS a quick and reliable way to reach customers and can help businesses' foster a positive customer experience, at every stage of the customer journey. This has led to the wide usage of the communication protocol in customer-centric verticals such as BFSI's.

Additionally, among the huge drivers of A2P market growth in the increased demand for smartphones. The global mobile penetration stands at 98.6 and SMS is a standard feature in almost all mobile phones. This accompanied with an overall trend towards consumers using mobile apps has seen companies turn to A2P and online SMS messaging in a bid to remain relevant to their customer bases. Growth of e-commerce and banking sectors in the region plays a major role in revenue growth of CRM applications. The e-commerce sector currently caters to all the leading end-use sectors, including tourism, transport, hospitality, healthcare, and entertainment. E-commerce penetration is surging rapidly in the region and is further estimated to fuel the growth of the regional enterprise A2P SMS market.

Geography-wise, the global market for A2P SMS market is predicted to be dominated by Asia Pacific ad North America over the coming years. This could be due the thriving population in the developing countries in Asia Pacific, coupled with the booming e-commerce and BFSI sectors.

Key vendors operating in the global A2P SMS market are CLX Communications AB, Route Mobile Limited, Fortytwo Telecom AB., Infobip Ltd, and Syniverse Technologies, LLC.
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