Brooklyn, NY -- (SBWire) -- 07/12/2018 --Qyresearchreports include new market research report Global Programmatic Display Market Size,Status and Forecast 2023 to its huge collection of research reports.

Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.

Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.

Surging Utilization of Mobile Advertising to Propel Growth With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements.

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The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth.

Global Programmatic Advertising Market Is Estimated to Reached $ 84.58 billion by 2017. As the ability to target audiences via programmatic became more apparent, marketers enthusiastically adopted it. In 2017, global programmatic digital display ad spend alone will reach US$84.58 billion, according to QYReseach. Thats a jump of 24 percent over the previous year and represents 67 percent of all digital display ad spend. One of the things that makes programmatic so successful is the chance to select exactly the audience you think will be most interested in your ad and then to use dynamic creative to deliver an impression designed specifically for them.

The major players in global market include
Facebook
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina

Geographically, this report split global into several key Regions, with, revenue (million USD), market share and growth rate of Programmatic Display for these regions, from 2012 to 2023 (forecast)

North America
Europe
China
Asia (Except China)
South America
Others

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Table of Contents

1 Industry Overview1
1.1 Programmatic Display Market Overview1
1.1.1 Programmatic Display Product Scope1
1.1.2 Market Status and Outlook1
1.2 Global Programmatic Display Market Size and Analysis by Regions (2013-2018E)2
1.2.1 North America Programmatic Display Market Status and Outlook4
1.2.2 EU Programmatic Display Market Status and Outlook5
1.2.3 Asia (Except China) Programmatic Display Market Status and Outlook6
1.2.4 China Programmatic Display Market Status and Outlook7
1.2.5 South America Programmatic Display Market Status and Outlook8
1.3 Programmatic Display Market by End Users/Application8
1.3.1 Game Ads9
1.3.2 E-commerce Ads10
1.3.3 Travel Ads11

2 Global Programmatic Display Competition Analysis by Players12
2.1 Global Programmatic Display Market Size (Million USD) by Players (2017-2018E)12
2.2 Competitive Status and Trend16

3 Company (Top Players) Profiles and Key Data17
3.1 Facebook17
3.1.1 Company Profile17
3.1.2 Main Business/Business Overview17
3.1.3 Facebook Programmatic Display Revenue (Million USD) (2017-2018E)18

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