Based on product type, the wet wipes segment currently accounts for around 68% share of the market in terms of revenue. Towards the end of the assessment period, the segment is expected to reach a valuation is excess of US$ 170 Mn, reflecting a steady CAGR. Between 2017 and 2022, the wet wipes segment is expected to create an absolute $ opportunity of US$ 32.8 Mn.

Rockville, WA -- (SBWire) -- 07/18/2018 --The global market for intimate wipes is gaining significant impetus. With consumers continuing to shift towards those products that can be used on the go, the popularity of intimate wipes is likely to rise substantially in the years to come. This, consequently, is expected to support the global market for intimate wipes to a great extent in the near future. The key vendors of intimate wipes are focusing on introducing new and innovative variants of these wipes, in a bid to attract a larger pool of customers, which is predicted drive the global sales of these wipes over the forthcoming years. However, the increasing reports of adverse effects or skin rashes caused by the excessive usage of intimate wipes are anticipated to inhibit the growth of this market over the next few years. According to a FactMR report on the global market for intimate wipes, the market is projected to rise at a CAGR of 4.60% during the period from 2017 to 2022.

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Demand for Wet Wipes to Remain High

Dry wipes and wet wipes have been considered as the two main products available in the global market for intimate wipes in the research report. Among the two, wet wipes currently leads the market with a share of 68%. Researchers expect this trend to continue in the years to come. Based on the material used, intimate wipes can be of four types: cotton terry wipes, cotton flannel wipes, microfiber wipes, and bamboo velour wipes. Among these, the demand for microfiber wipes is likely to rise significantly over the next few years. These wipes are majorly utilized for dryness relief, itch relief, and odor prevention and freshness, notes the market study.

Europe to Retain its Lead

On the basis of the geography, the global market for intimate wipes has been classified into the Middle East and Africa (MEA), Latin America, North America, Asia Pacific excluding Japan (APEJ), Japan, and Europe. Among these, the market in Europe currently dominates the global market. Research analysts project the Europe market for intimate wipes to remain on top over the next couple of years, thanks to the augmenting demand for these products in this region. The market for intimate wipes in North America is also demonstrating strong growth and, with high awareness regarding cleanliness and hygiene, this regional market is likely to maintain its position in the near future. However, Asia Pacific excluding Japan is anticipated to surface as the most promising market in the coming years; thanks to the increasing disposable income and improvement in the living standard of people in this region, states the research report.

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Leading Players to Focus on Innovation

The global market for intimate wipes is highly competitive. Procter & Gamble, Premier Care Industries, Kimberly Clark Corporation, Nice-Pak International Limited, Prestige Brands Inc., Rockline Industries, Glenmark Pharmaceuticals Ltd., Bodywise (UK) Ltd., Hengan International Group Company Limited, and The Boots Company PLC are some of the key vendors of intimate wipes across the world. With the continuous entry of new players in this market, the competition within the market is anticipated to increase further in the years to come. The leading players are focusing on innovation in a bid to maintain their positions in the global market, notes the market study.

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