Orbis Research has announced the addition of the “Global In-Game Advertising Market report” to store by company, by country, and by application/type for the competitive landscape analysis.

Dallas, TX -- (SBWire) -- 08/30/2018 --This report focuses on the Global In-Game Advertising Market status, future forecast, growth opportunity, key market and key players. The study objectives are to present the In-Game Advertising development in United States, Europe and China.

In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. ... Due to the custom programming required, dynamic advertising is usually presented in the background; static advertisements can appear as either.

Increasing demand for social and mobile gaming is expected to drive the global in-game advertising market. In-game advertising allows advertisements to be integrated into desktop and mobile games through commercials, cut-scenes, billboards, and background displays. Additionally, these advertisements are non-interrupting and facilitate seamless experience to players. In-game advertisements are anticipated to cause greater audio-visual impact causing favorable and long-lasting product impressions on viewers.

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Various benefits such as reduced advertising expenses, increased reach and return on investments, rapid integration, and easy configuration of advertisements in social gaming are anticipated to drive the in-game advertising market. Further, implementation of various payment schemes for gaming reduces frauds, which may propel market demand over the forecast period. Increasing availability of free mobile games utilizing in-game advertising to generate revenues is anticipated to propel market growth. This service may also generate added revenues for game developers, which is further expected to fuel market growth. In-game advertisements integrated in mobile games also enable location and tracking features, which may be utilized to provide location specific advertisements to consumers resulting in greater consumer impact.

In 2017, the global In-Game Advertising market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2018-2025.

The key players covered in this study

Motive Interative

RapidFire

Double Fusion

Engage Advertising

Giftgaming

Electronic Arts

Google Adscape Media

Media Spike

Playwire Media

Market segment by Type, the product can be split into

Dynamic In-Game Advertising (aka DIGA)

Static In-Game Advertising

Advergames

Market segment by Application, split into

Mobile phone

PC

Others

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Market segment by Regions/Countries, this report covers

United States

Europe

China

Japan

Southeast Asia

India

Central & South America

The study objectives of this report are:

To analyze global In-Game Advertising status, future forecast, growth opportunity, key market and key players.

To present the In-Game Advertising development in United States, Europe and China.

To strategically profile the key players and comprehensively analyze their development plan and strategies.

To define, describe and forecast the market by product type, market and key regions.

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