Head-up display market in APAC expected to grow at highest CAGR during forecast period.

Northbrook, IL -- (SBWire) -- 09/18/2018 --The head-up display market is expected to reach USD 4.71 billion by 2023 from USD 1.27 billion in 2018, at a CAGR of 29.91% during the forecast period.

The HUDs factors such as: increase in awareness about passenger and vehicle safety, convenience offered by the combination of satellite navigation technology and HUD system, increasing demand for connected vehicles and technologically advanced HUDs drive the demand for head-up displays. The head-up display market in APAC is expected to grow at the highest CAGR during the forecast period owing to the extensive evolution of the automotive industry in countries such as Japan, China, and India.

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Increasing demand for semi-autonomous and electric vehicles and enhanced driving experience using AR-based HUDs would create growth opportunities for the head-up display market players in the near future. Some of the major players operating in the head-up display market are Nippon Seiki (Japan), Continental (Germany), DENSO (Japan), BAE Systems (UK), Visteon (US), Pioneer Corporation (Japan), MicroVision (US), Thales (France), Garmin (Switzerland), and Panasonic (Japan).

Nippon Seiki (Japan) ranked first in the head-up display market. The company adopted the strategy of expansion for its growth in the market. With its manufacturing and R&D setups, the company currently operates in 11 countries. The company supplies head-up displays mainly to luxury car makers, which helps in revenue generation. The company strives to keep its leading position in the market. The company tries to attract more automotive sellers to target the OEMs.

Continental (Germany) held the second position in the head-up display market. With its constant innovations, quality products, and good customer service, the company, at present, is among the leading HUD providers across the world. The company gives importance to technological equilibrium with the combination of established solutions and pioneering technologies.

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The company is paying special attention to its Interior business segment, which includes HUDs, and is increasing the capacity of the division. In 2016, the Interior segment held ~20% market share of the overall business of the company business. The company introduces product developments pertaining to HUD every year, which would increase the revenue of the company's Interior segment.

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