Online marketing can be undertaken from anywhere in the world but if you go to a digital agency London located, there will be an edge to your campaign that stems from the city’s deep traditional marketing roots.

Bloomsbury, London -- (SBWire) -- 08/30/2011 --Traditional marketing and digital marketing are not mutually exclusive; for an effective marketing campaign, all avenues should be exploited to the full. However, if you work with a London digital agency UK that understands the complexities of online marketing, money can be saved whilst harvesting new customers and business.

At the time of writing, digital marketing involves your digital agency London creating a superb, user-friendly website that is search engine optimised and complemented by a marketing campaign that involves SEO articles, affiliate marketing and pay-per-click sponsored links and Ads.

In the current economic downturn, traditional marketing is proving to be less effective than online targeted marketing undertaken by skilled creative digital agencies. However, marketing online is a complex business as opportunities on the internet can come and disappear with alarming speed; but if you hire a digital marketing agency that has the technical skills combined with sound business understanding then you will find that marketing your products and services digitally can bring online customers to your website.

A creative digital agency has much more to contend with in terms of online marketing options and pitfalls than traditional marketing agencies in the 1980s and early 1990s. In those days, there was no online marketing and the only really complex issue that faced advertising and marketing agencies was whether the advertising was above the line or below the line.

Above the line was the province of adverting agencies and below the line, the cheaper cousin, was where marketing agencies worked most effectively.

Today, digital agencies can target marketing for clients that does not follow the old traditional marketing cliché that if you throw enough mud at the wall some of it will stick.

Marketing agencies in the digital world can target their marketing to specific audiences so that the marketing spend is used to its optimum. In other words, the real difference between digital marketing and traditional marketing is pinpoint accuracy. Of course, organisations with deep pockets still have a desire for marketing their goods and services on TV and in newspapers, but now even corporate giants appreciate that there are many other avenues for reaching a massive audience such as You Tube, Amazon, Facebook and Twitter.