Pune, India -- (SBWire) -- 10/05/2018 --Market Overview:
Sports nutrition market has witnessed a substantial growth over the last few years both in developed & developing economies.

Nutrition for consumers involved in physical activities is highly important. During sports activities, high amount of body fluid and minerals are lost through sweat that result in fatigue and exhaustion. Sports nutrition is gaining demand owing to the increasing number of populations involved in sports activities and rising health awareness among them. Sports drinks are considered as a replacement for water due to the palatable taste because of its processing with many flavors. Due to the flavor and benefiting properties, athletes are depending greatly on sports nutrition. Sports nutrition market is boosted mostly by athletes because consumption of sports nutrition helps regain energy, recover from fatigue as well as boosts the performance of an athlete.

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Latest Industry Updates:
September 2018 Nibble Protein launched individual wrapped bites in three flavors namely Choc Orange, Mint Choc, and Choc Walnut.  

May 2018 Fuel 10K launched a low-sugar breakfast biscuit. The biscuit has a soft-bake texture, high in fiber and single serve pack for easy grab.

June 2017 The company 'Form' launched a line of Tiramisu Performance Proteins. The products combine organic pea, rice, and whole algae proteins with anti-inflammatory Curcumin C3 to boost immunity.

Competitive Analysis:
Key players in the global sports nutrition market, is inclined to introduce new products in the market and extend new and innovative product lines to cater extensive requirements in the field of sports. Also, the companies launch their new products in various exhibitions and shows in order to reach many customers. This promotional strategy aids to retain the existing the customers and to acquire new customers. Market strategies also include partnership with sports events to increase brand visibility. Mainly the key players are converging various innovative packaging solutions to attract the new customers.

The key players profiled in sports nutrition are The Coca-Cola Company (US), Abbott Nutrition Inc. (US), PepsiCo Inc. (US), Glanbia Plc. (Ireland), Reckitt Benckiser Group Plc. (UK), Yakult Honsha Co., Ltd. (Japan), Post Holdings, Inc. (US), GNC Holdings (US), Clif Bar & Company (US), Otsuka Pharmaceutical Co., Ltd. (Japan), Atlantic Multipower UK Limited (UK), GlaxoSmithKline PLC (UK), Olimp Laboratories (Poland), Ultimate Nutrition, Inc. (US), PowerBar Europe GmbH (Germany) among many others.

Market Segments:
The global sports nutrition market has been divided into form, category, end-user, distribution channel, and region.

On The Basis Of Form: Powder, Bars, Drinks, Capsules/ tablets, and Others

On The Basis Of Category: Energy, Recovery, and Performance.

On The Basis Of End-User: Athletes, Bodybuilders, Recreational Users, Life Style Users, and Others.

On The Basis Of Distribution Channel: Store based and Non-store based.

On The Basis Of Region: North America, Europe, Asia-Pacific, and ROW.

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Regional Analysis:
The global sports nutrition market is segmented into North America, Europe, APAC, and Rest of the World (RoW). North America region is estimated to account for the major market share in the year of 2018 and it is expected to continue throughout the forecast period of 2018-2027. The consumption of sports nutrition is exceptionally high in the North America region. Among the North America region, the US is estimated to hold significant market share in the North America region. Increasing involvement of the youth in sports activities in this region has boosted the sports nutrition market. Europe is also estimated to account for healthy market share throughout the forecast period of 2018-2027. The UK has the highest market share of sports nutrition in Europe in terms of consumption. However, Asia Pacific region is projected to expand at a substantial growth rate during the forecast period of 2018-2027. China & India are expected to account for more than 50% market share in Asia Pacific region throughout the forecast period.