Global Social Media Analytics Market is expanding at a healthy CAGR between 2018-2023. On the basis of component, the segment is expected to emerge as the leading one in the forecast period. Social Media Analytics Industry report contains a comprehensive market and vendor landscape.

Dallas, TX -- (SBWire) -- 10/16/2018 --In this report, LP Information studies the present scenario (with the base year being 2017) and the growth prospects of global Social Media Analytics market for 2018-2023.

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.

Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

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Social media analytics is considered the basic foundation for enabling an enterprises to:
- Execute focused engagements like one-to-one and one-to-many
- Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
- Maximize the customer experience

Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.

In terms of market share, North America is expected to continue its dominance during the forecast period. The early adoption of new and emerging technologies and the emergence of many social media analytics vendors in the region is expected to consolidate a majority of the revenues in the market. The Asia Pacific (APAC) region is expected to grow at the highest CAGR during the forecast period. The growing technology expenditures in countries, such as Australia, China, and India, and the demand for cost-effective analytical software and services among the Small and Medium-Sized Enterprises (SMEs) are expected to drive the market growth during the forecast period.

Over the next five years, LPI(LP Information) projects that Social Media Analytics will register a xx% CAGR in terms of revenue, reach US$ xx million by 2023, from US$ xx million in 2017.

This report presents a comprehensive overview, market shares and growth opportunities of Social Media Analytics market by product type, application, key companies and key regions.

To calculate the market size, LP Information considers value generated from the sales of the following segments:

Segmentation by product type:
- Customer Segmentation and Targeting
- Multichannel Campaign Management
- Customer Behavioral Analysis
- Marketing Measurement
- Other

Segmentation by application:
- Banking, Financial Services and Insurance (BFSI)
- Telecommunications and IT
- Retail
- Healthcare
- Government
- Media and Entertainment
- Transportation and Logistics
- Others

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We can also provide the customized separate regional or country-level reports, for the following regions:
- Americas
- United States
- Canada
- Mexico
- Brazil
- APAC
- China
- Japan
- Korea
- Southeast Asia
- India
- Australia
- Europe
- Germany
- France
- UK
- Italy
- Russia
- Spain
- Middle East & Africa
- Egypt
- South Africa
- Israel
- Turkey
- GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report:
- IBM
- Oracle
- Salesforce
- Adobe Systems
- SAS Institute
- Clarabridge
- Netbase Solutions
- Brandwatch
- Talkwalker
- GoodData
- Crimson Hexagon
- Simply Measured
- Sysomos
- Digimind
- Unmetric
- Cision US

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives
- To study and analyze the global Social Media Analytics market size by key regions/countries, product type and application, history data from 2013 to 2017, and forecast to 2023.
- To understand the structure of Social Media Analytics market by identifying its various subsegments.
- Focuses on the key global Social Media Analytics players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
- To analyze the Social Media Analytics with respect to individual growth trends, future prospects, and their contribution to the total market.
- To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
- To project the size of Social Media Analytics submarkets, with respect to key regions (along with their respective key countries).
- To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
- To strategically profile the key players and comprehensively analyze their growth strategies.

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