Albany, NY -- (SBWire) -- 11/07/2018 --Beer shampoo is a processed shampoo that contains beer as one of the major ingredients. Beer shampoo is designed to improve the luster and quality of the hair and may help to control dry scalp and dandruff when used for hair wash or a rinse. Beer shampoo contains proteins and other ingredients that strengthens and improves the quality of hair. Beer shampoo is typically used in the same way as regular shampoo. This is one of the fastest growing hair shampoos in the cosmetic industry and becoming popular due to awareness regarding the benefits of using it. The use of beer shampoo is a recent practice. Demand for beer shampoo is expected to be high during the forecast period.

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The global beer shampoo market is segmented into various types based on product, use, packaging, distribution, and region. Based on the product type, market can be segmented into gel, shampoo bar, and powder. It may also be categorized based on usage: Damage free hair shampoo, Daily shine shampoo, and Anti-dandruff shampoo. Further, beer shampoo is categorized on the basis of packaging into sachet pack, bottle packaging, tube packaging, and dispenser packaging. The distribution of beer shampoo is categorized into two channels: online distribution and offline distribution. Beer shampoo dominated the global shampoo market owing to marketing strategies and product innovation adopted by manufacturers.

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In terms of region, the global beer shampoo market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe have high demand for beer shampoo due to awareness regarding benefits of using it. Additionally, in these regions, there is a strong distribution channel that creates a huge market. Asia Pacific is also a leading market due to rising trend of using beer shampoo products. In the Middle East, there is a low trend of using beer shampoo due to the fact that beer is prohibited due to religious reasons in the region. Africa is witnessing rising awareness about the use of beer shampoo. Investors are looking to invest heavily due to increasing awareness about the product.

The drivers of the beer shampoo market are rising income, urbanization, and awareness. However, there are constraints such as strict regulations and laws for beer shampoo by regional bodies and less awareness about the product. Different substitutes available in the market are also major restraints in the market. This industry also has opportunities areas such as improvement in distribution channel, and Innovation of new product.