North America is the dominating region in the SDN market. The growth of the market is attributed to the high mobile subscription rate and customer spend.

Sellbyville, DE -- (SBWire) -- 01/31/2019 --The telecommunication sector is probably embarking on a transformational shift in recent years. Software Defined Networking (SDN) market is deemed to be a major stipendiary of this transition. Telecommunication networks, apparently, have migrated from traditional hardware and appliance centric deployment to cloud based model, with software playing a pivotal role in network functionality. The increasing popularity of SDN industry can be majorly attributed to this fundamental aspect. Software defined networking emerged as an advanced architecture paradigm, amalgamating different technological capabilities applied to management of network functions, design, and service platforms. Pertaining to these benefits, numerous IT service companies have been feverishly changing their perspective toward adoption of software-based solutions for resolving several business challenges, which in a way is impelling SDN industry share. As claimed by Cisco in its latest Cloud Index report- over 67% of all data centers would adopt SDN technology partially or fully by the end of 2021, a sharp rise from what it recorded in the year 2016 which was only 16%.

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SDN has emerged as the most significant paradigm shift in the networking technology. It isolates the data plan and control plan in the network architecture and provides an open interface that will support the development of the software to regulate the network resources. Furthermore, its cost effectiveness and ability to reduce the capital and operational expenditure are the major factors augmenting its demand among the service providers and enterprises. However, lack of skilled professionals and complex architecture of the SDN is major constraint in the growth of the market.

Company profiled in this report based on Business overview, Financial data, Product landscape, Strategic outlook & SWOT analysis:
- 128 Technologies
- Anuta Networks
- Arista Networks
- Aryaka Networks
- Big Switch Networks
- Cato Networks
- Ciena Corporation
- Cisco System
- CloudGenix Inc.
- Cradlepoint Inc.
- Cumulus Network
- Extreme Network
- HP Enterprises
- Huwaei Technologies
- iPhotonix LLC
- Juniper Networks
- Midokura Co. Ltd.
- Pic8 Inc.
- Plexxi
- Pluribus Networks
- Talari Networks
- Teridion Inc.
- Versa Networks
- VMware Inc.

Consumer good and retail industry is one of the important application of the SDN solutions. The influx of technology into retail and consumer goods industry demands high bandwidth and high capacity network solution that operates at peak efficiency. Moreover, the increasing adoption of the advance technologies in this industry such as in store WIFI, electronic shelf tags, point of sale system, video surveillance, mobile checkout and other technologies are also estimated to be one of the major factor augmenting the demand of the market. These technologies demand high bandwidth and capacity that is stressing the traditional network infrastructure to the point of in-efficiency. These encourages organization to adopt SDN solution to meet the needs of the bandwidth intensive applications.

North America is the dominating region in the SDN market. The growth of the market is attributed to the high mobile subscription rate and customer spend. North America have approximately 300 million mobile subscribers in 2017, which is further estimated to reach 313 million by the end of the year 2020, i.e. approximately 84% of the overall population. North America collectively accounts for more than one fifth of the global mobile revenue, out of which 90% of the revenue come from US. Furthermore, the region sets benchmark for increasing adoption of next generation devices and network, with over 81% smartphone adoption and approximately 84% LTE adoption prediction by the end of the year 2020. This high level of mobile subscription and consumer spend on the mobile use cases results in the nine-fold increase in the data traffic, which will fuel the market growth.
Asia Pacific is estimated to attain noteworthy growth during the forecast period. The growth of the market is attributed to the increasing digitalization in the region. Over the past one decade, a rapid development in the digital infrastructure in the region has been witnessed. The digitalization is driven by the supportive government initiatives in the rapidly developing countries such as China & India. For instance, in 2015, Japanese government launches Japan Revitalization Strategy, which focuses on development of advanced robots, IoT technology, and AI. Furthermore, Smart city development initiatives in the India and China are also estimated to drive the growth of the market.

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Some of the prominent vendors of the SDN market are IBM, Big Switch Network, HP, AT&T, Cisco, Intel, Huwaei, Juniper, NEC, Arista Network, Pluribus, Extreme Networks, Pics8 and Plexxi. These players are adopting various strategies such as partnership & collaboration, merger and acquisition, geographical expansion and product launch to get edge over competitors. For instance, in 2017, Cisco acquired Viptel Inc., a SDN solution provider to deploy and manage SD-WAN. The acquisition also strengthens company's position in digital network architecture (DNA) market.

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