Growing Health Awareness to Uplift Sports Nutrition Market

Albany, NY -- (SBWire) -- 02/16/2019 --Sports nutrition products refer to energy bars and drinks, protein bars and dietary supplements. These products are manufactured using ingredients like creatine, linoleic acid, caffeine and taurine among others. Health issues like obesity have increased globally over the years. Consumers are looking to maintain a healthy and active lifestyle in their busy schedule. Sports nutrition products are mostly used by sports persons such as athletes and bodybuilders. Recreational users who are engaged in weekend sports also use sports nutrition products in order to keep themselves active.

According to the report, the global sports nutrition market is projected to expand at a 8.0% CAGR from 2014 to 2020. Growing at this pace, the sports nutrition market is predicted to reach a valuation of US$52.5 bn by the end of the forecast period. In terms of volume, the global sports nutrition market is projected to reach 14.7 bn kg by the end of 2020.

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Growing Trend of Maintaining Weight, Bodybuilding to Provide Market Opportunity

Among the overall consumers, athletes and bodybuilders make up prominent buyers of sports nutrition products. Furthermore, in recent years, the acceptance of these products has increased among uber lifestyle and recreational users due to increased health awareness. Typically, these products are distributed through different retail channels such as large retail & mass merchandizers, small retail, drug & specialty stores, and various online retailers. In addition, they are distributed through fitness institutions such as gyms and health clubs.

A number of health clubs hire dieticians in order to provide assistance to their clients regarding the selection of these products. Sports supplements are thus witnessing a rise in popularity and demand on account of the mushrooming health centers and fitness clubs across the globe, as these function as primary distribution channels for these products.

Increasing health awareness among the consumers, rapid urbanization and rise in disposable income of the consumers are some of the major factors driving the demand for sports nutrition products globally. The market share of sports nutrition products is expected to increase over the forecast period. Developing countries such as India, China, Brazil and Japan among others have huge untapped potential for sports nutrition products. Manufacturers of sports nutrition products are aiming to penetrate the developing countries in order to boost their presence at the global level.

However, availability of counterfeit products is one of the major factors restraining the demand for sports nutrition products globally. North America held the largest market share at globally and is expected to maintain its position throughout the forecast period. Europe is the second largest market for sports nutrition products, owing to increasing health awareness. However, increase in the consumption sports nutrition products over the years has made Asia Pacific as the fastest growing market for sports nutrition products. The manufacturers of sports nutrition products are aiming to explore the developing countries such as Brazil, India and Argentina among others in order to boost their market presence.

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Owing to the large number of upcoming industries in the developing nations, the per capita income is expected to increase over the forecast period. Owing to these factors, there is considerable increase in disposable income of the consumers in the emerging economies. This is expected to have a high impact on the demand for sports nutrition products in the long run.

Sports drinks held the largest market share for sports nutrition products. However, sports food is one of the fastest growing markets for sports nutrition products. Increasing health awareness and changing lifestyle are the major factors boosting the demand for sports food at the global level.