Global Near Field Communication (NFC) Market (2011 - 2016)

Dallas, TX -- (SBWire) -- 12/12/2011 --Near field communication (NFC) is a next generation technology wave, in which point to point radio frequency communication technology offer short range communication at low power. NFC technology works on ISO 13157 network standard. Simplicity, versatility, backward compatibility, and data security are the major attributes driving NFC‘s growth at higher rate.

In 2010, the worldwide NFC transactions has crossed a double digit value of $billion which proves the escalated growth in the NFC technology market. The phenomenon growth of smartphone’s market is driving the NFC market [], since NFC is an integral part of it. The report describes the market analysis and forecasting along with the pricing trends which are expected to emerge in the five year bracket from 2011 – 2016.

The major focus of the NFC technology is the monetary transaction business, currently being dominated by contactless smart cards. NFC is expected to penetrate high in the application segments like entertainment, digital content sharing, access control, transport, media and advertising, and retail sectors. This report covers all the above segments which are grouped under three basic modes of operation of the NFC device, namely; read/write mode, card emulator mode, and peer to peer mode. Due to price competitiveness, card emulator mode is expected to capture the largest chunk of market among above mentioned modes.

This report outlines the geographic break down of the market and the forecasting of the same according to the four major regions; North America, Europe, APAC (Asia Pacific), and ROW (Rest of the World). The report’s scope includes the market segmentation and trend forecasting according to the products, applications, and geography. Products such as NFC tags (chip), NFC enabled SIMs, NFC micro SD cards, and infrastructure like NFC readers and middleware are covered while estimating the market. Besides market forecasting, chapters including competitive landscape of major players, recent patent activities and company profiles are also features of the report. Major companies are profiled according to the value chain of the industry. NXP Semiconductors, Qualcomm Snapdragon, and Renesas under chip manufacturers’ segment; Nokia, Samsung, RIM and Apple as cell phone manufacturers/system integrators; and VISA, Master Card, and NTT Docomo as supporting service providers.

Global Near Field Communication (NFC) Market (2011 - 2016)

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