New research report at ReportsnReports.com says Brazilian alcoholic drinks market sees performance above historic average in 2011.

Dallas, TX -- (SBWire) -- 01/24/2012 --The alcoholic drinks market in Brazil saw growth in 2011 higher than the review period CAGR. Prices increased above inflation due to the end of the temporary federal taxes reduction (IPI, PIS, COFINS) for beer in April 2011. In addition, while volume growth struggled in some categories, more sophisticated products are becoming available to Brazilian consumers, enabling increases in value as incomes improve in the country.

Acquisitions move the Brazilian alcoholic drinks industry

In 2011 two important acquisitions took place in Brazil. The first one was the entry of Japanese Kirin Holdings Company Limited into the Brazilian beer category, and the other was the acquisition of the Sagatiba premium cachaça brand by Campari do Brasil. Kirin’s acquisition of the second-largest brewer in Brazil, Schincariol, made it the world’s joint seventh-largest brewer by volume share in 2011.

Top four leading companies in alcoholic drinks are beer manufacturers

The top four players in the alcoholic drinks market in Brazil are leading producers of beer. Cia Brasileira de Bebidas (AmBev) is the absolute leader, supported mainly by the performance of its three leading standard lager brands, Skol, Brahma and Antarctica. The company also invested in premium lager – a category which has grown in recent years and offers good potential over the forecast period – and started the local production and sales of the Budweiser brand in September.

On-trade channels lead sales of alcoholic drinks

On-trade outlets continue to lead sales of alcoholic drinks. Beer and spirits are beverages which have approximately two-thirds of their total volume sales in these channels. As a result manufacturers of beer and spirits are investing in premium products to increase sales and achieve greater profit margins through on-trade sales. Otherwise, cider, RTDs/high-strength premixes and wine have small shares of total on-trade sales. Supermarkets and hypermarkets continue to represent the main distribution channels in off-trade, accounting for 66% of off-trade volume sales in 2011.

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