Protein Water Market is a detailed report, which presents a combination of industry knowledge and research expertise based on regions too. This report delivers the market trends along with the market size for every individual sector.

Los Angeles, CA -- (SBWire) -- 07/26/2019 --Product differentiation is the need of the market. Changing consumer habits and cut-throat competition makes manufactures to launch a variety of innovative products. The food and beverage sector has undergone a significant transformation in recent years. In order to meet the changing market dynamics, different brands in this sector are promoting their products innovatively. Protein Water is one kind of innovation that not only consumed by athletes but also by common people on a regular basis. It is a wellness package that provides nutrient value with extra health benefits. Over the past few years sugar free diet and changing lifestyle are two important reasons for boosting the demand for Protein Water.

Recently, one of the market participants has launched a new range of products, i.e. Sparkling Protein Water and Collagen Booster. Collagen Booster is a new type of product introduced by brand, which target consumer who want to maintain healthy skin. In Protein Water, Collagen is used as a source of protein. Consumption of these products is highly beneficial in terms of restoring muscle, skin, and hair. These convenience products are lighter and sugar free.

Lacprodan HYDRO. Clear is a new Whey Protein Hydrolysate Introduced by Arla Foods amba to Create Opportunities for Manufacturers

Denmark based Arla Foods amba has introduced a new 100 percent whey protein hydrolysate solution, especially for Sparkling Protein Water. Lacprodan HYDRO. Clear is a whey protein hydrolysate free from sugar and salt. The introduction of whey protein hydrolysate in the food and beverage sector is likely to create competition in the market. It can be used in the production of sports drinks as well as Sparkling Protein Water.

Apart from this, the major market participants functioning in the market are FOUNDATION FITNESS, Optimum Nutrition Inc, DRINK FIZZIQUE, Trimino, Cend Limited, Vyomax Nutrition, Protein2o, Inc., River Collective Ltd., Bodiez Protein, Upbeat Drinks, Molecule Beverages, and Arla Foods amba.

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Key takeaways:

? In an attempt to enhance the demand of the product, manufacturers are emphasizing on branding and advertisement

? Increasing awareness about Protein rich diet to help North America to grab a substantial share

? Low cost Protein Water products to gain high demand in the nutrition industry

? Supermarket/hypermarket segment is expected to grow at a significant CAGR during the forecast period

Nutritional Value in Protein Water to Increase the Growth of Global Protein Water Market

Protein Water is consumed by sportspersons and athletes owing to its nutritional value. Thus it is predicted to record a significant growth rate in the years to come. Protein Water contains properties that can prevent lifestyle diseases and also maintains the energy level for a longer period, therefore it is foreseen to increasing demand for Protein Water in the global market.

Increasing promotional strategies and branding by manufacturers is expected to boost the demand for Protein Water. Remarkable growth in the e-commerce is another factor that is estimated to trigger the growth of the global Protein Water market.

Segmental Analysis:

By Packaging

? Cans

? PET Bottles

? Carton Packaging

By Sales Channel

? Specialty Stores

? Hypermarket/Supermarket

? Convinience Stores

? Online Channel

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