New Market Study Published: Consumer Trends in the Confectionery Market in Italy, 2011
New Food research report from Canadean is now available from Fast Market Research
Williamstown, MA -- (SBWire) -- 02/07/2012 --Marketers in the Confectionery market in Italy face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Confectionery market in Italy they account for and which consumer trends drive their behaviour, and as such allows the companies to develop strong growth strategies.
- Detailed category coverage is provided, covering Chocolate market, Gum market, and Sugar Confectionery market.
- Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
- Detailed brand and private label category shares for 2011 for each product category
- Unique retailer choice and switching data at the product category level for 2011
View Full Report Details and Table of Contents
- Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - and as such the companies need to know what these trends are and be able to quantify their influence in the market.
- This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.
- The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.
- Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Food research reports at Fast Market Research
You may also be interested in these related reports:
- Consumer Trends in the Confectionery Market in Brazil, 2011
- Consumer Trends in the Confectionery Market in Russia, 2011
- Consumer Trends in the Confectionery Market in Germany, 2011
- Consumer Trends in the Confectionery Market in France, 2011
- Consumer Trends in the Confectionery Market in China, 2011
- Consumer Trends in the Confectionery Market in the UK, 2011
- Consumer Trends in the Confectionery Market in the US, 2011
- Consumer Trends in the Confectionery Market in Spain, 2011
- Consumer Trends in the Bakery & Cereals Market in Brazil, 2011
- Consumer Trends in the Bakery & Cereals Market in Germany, 2011
Media Relations Contact
Director of Marketing
View this press release online at: http://rwire.com/125479