Seattle, WA -- (SBWire) -- 10/02/2019 --Increasing infant population is a major factor boosting growth of the global baby care products market. Moreover, increasing disposable income in emerging economies and growing number of women in the workforce is also expected to contribute to high demand for baby care products. For instance, the number of women at workplaces increased by 4.1% globally, over the last three decades. The choice of baby care products depends on several factors such as product sustainability, cost efficiency with value perceived, health benefits, and convenient usage. Key players in the market are focused on collaborating with government organizations and NGOs to promote infant hygiene, which is expected to boost growth of the market during the forecast period.

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Global Baby Care Products Market Taxonomy

On the basis of product, the baby care products market in segmented in:
- Baby Skin Care
- Baby Hair Care Products
- Bathing Products
- Baby Toiletries
- Baby Food & Beverages

On the basis of distribution channel, the baby care product market is segmented as:
- Hypermarkets
- Supermarkets
- Specialty Stores
- Convenient Stores
- Online Markets

On the basis of category, the baby care products market is segmented as:
- Premium Products
- Mass Products

Increasing awareness of child safety and increase in the standard of living is expected to boost the market share of the baby skin care products and toiletries segments in the baby care products market. In baby toiletries segment, the diapers sub-segment accounts for the largest market share in the baby care product market. This is attributed to increasing expenditure on healthcare and increasing awareness in personal hygiene and sanitization. The baby hair care products segment accounts for relatively smaller share in the global baby care products market.

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Baby food products segment is the second largest segment in the global baby care product market. Baby food products offer various nutrients such as protein, vitamin B12, iron, and carbohydrates to infants. The baby bathing products segment is expected to witness significant growth in the baby care products market.

Global Baby Care Products Market Outlook

1. North America market accounts for the largest share in the global baby care product market and is expected to retain its dominance over forecast period. This is attributed to increasing focus on infant safety and high disposable income of the populace in the region. According to National Centre for Health Statistics, the birth rate in the U.S. is up to 12.4 per 1000 people. Europe, Middle East, and Africa are projected to witness significant growth in the global baby care products market.

2. The market in Asia Pacific is expected to witness the fastest growth, owing to high birthrate in the economies of China and India. Moreover, factors such as changing lifestyle, increasing disposable income, increasing awareness of infant nutrition, hygiene, and safety are also expected to drive the market growth in the region.

3. Furthermore, key players such as Johnson and Johnson, Nestle, and Danone Inc. are focused on expanding in India, owing to increasing expenditure per child in the country. The number of infants in the age group of 0-5 is expected to increase from 127 million to 135 million over the forecast period, which is expected to increase demand for baby care products.

Global Baby Care Products Market Key Players

Key players in the market are focused on adopting merger and acquisition strategies in order to enhance their market share. For instance, in 2016, Dabur South Africa (Pty) Ltd. acquired South Africa's CLT group of Companies personal care, hair care, and cream businesses. In July 2016, Johnson and Johnson acquired Vogue International LLC which manufactures and distributes hair care and other personal care products.

Key players operating in the global baby care products market include, Procter & Gamble Co., Kimberly Clark Corp., Johnson and Johnson, Unilever Plc., Abbott Nutrition, Nestle S.A., BABISIL, Cotton Babies, Inc., Danone S.A., The Himalaya Drug Company, Farlin Infant Products Corporation, Avon Healthcare Limited Company, Bonpoint S.A., Dabur International Limited, Burt's Bees Inc., and L'Oreal S.A.

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