Cambridge, Cambridgeshire -- (SBWire) -- 02/24/2012 --In times of mounting competition in the online hotel search industry, HotelSweep is hoping to make its mark by using innovative information extraction technology to deliver a superior user experience with increased speed, precision, search detail and diversity.

http://www.hotelsweep.com serves as a pricing web-site featuring a very large quantity of independent hotels, guesthouses and B&Bs which are often missed by established search providers dominated by the major traditional hotel chains.

"The user experience is paramount and while HotelSweep features the bigger hotel groups we offer a far more varied search so that people are more likely to obtain a less costly, better value room, simply through a superior variety of results," explained Chris Doman, co-developer of HotelSweep.

HotelSweep also wants to make life easier for Google android owners on the move and searching for a low-cost, high quality value room in a Hotel, Guesthouse or B&B. It has just recently released an Android app which is designed to simplify and boost Mobile Hotel Search by means of its sophisticated data store and lightning fast loading speed. Just the most appropriate data is included - the Android user still gets every detail they require, but their screen isn't cluttered with a plethora of unwarranted options. Simple, well executed hotel search with the backup of a superior database of rooms and prices is exactly what the HotelSweep smartphone app for Google android is focused on.

A large proportion of smaller B&Bs save their best costs for their individual web-sites and are unpublished on the big sites like Expedia. But many of these businesses, particularly independent B&Bs, simply aren't aware how to improve their online presence or don't wish to pay listing fees. HotelSweep goes direct to the establishment's website, extracts the appropriate information and informs the owner who has the chance to adjust the data independently.

"HotelSweep is a win-win solution for holidaymakers who desire a broad choice and the best rates and for independent hotel, guesthouse and B&B owners who get increased internet visibility free of charge - precisely what the hotel industry needs going into 2012," explains Chris Doman, co-founder of HotelSweep.

The hotel search marketplace has always been competitive but new start-ups are sprouting up more quickly than any other time. Newcomers to the field include Room77 and Mobissimo, each with its own take on hotel search. Well-known players such as Marriott & Hilton have also joined forces to build the new booking engine RoomKey.com in a second attempt at reaching holidaymakers directly. And in July 2011, Google introduced Hotel Finder which is expanding into a significant competitor in the hotel search engine market.

"Start-ups & incumbents equally need to get creative and distinguish themselves to ensure a chance of gaining and holding market share," said Chris Doman. "A mixture of a fast, straightforward interface with the advanced hotel 'deep search' capability which embraces small hotels, guesthouses and B&Bs is what makes HotelSweep special in the market. We hope that the good results will speak for themselves."