Recently published research from Euromonitor International, "Wound Care in Italy", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 07/24/2012 --Wound care recorded growth of 3% in current value terms in 2011, with sales reaching EUR169 million. Price competition remained the key strategy in maintaining value share for the major players, both within the more dynamic category of sticking plasters/adhesive bandages and also in gauze, tape and other wound care. Chemists/pharmacies saw a decrease in share, with sales being cannibalised by mass-market distribution channels.

Euromonitor International's Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Reasons to Get this Report

- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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