"Consumer and Innovation Trends in Hot Drinks" Now Available at Fast Market Research

New Beverages research report from Datamonitor is now available from Fast Market Research

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Boston, MA -- (SBWire) -- 08/22/2012 --As consumer trends drive innovation and purchase behavior it is increasingly vital to understand how to shape products to best meet them. This brief outlines the most important consumer and product trends impacting the hot drink category globally, using Datamonitor's TrendSights mega-trend framework as a basis to organize the key themes covered.

Scope

- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the hot drinks category.
- Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors driving consumers' purchase of hot drinks.
- Case studies and numerous product examples throughout the brief showcase best-in-class innovations in hot drinks from across the globe.
- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

View Full Report Details and Table of Contents

Highlights

Product innovation is being shaped by growing consumer expectations as a result of Starbucks culture, where hot drinks can be customized in hundreds of ways. As consumers are experimenting more out-of-home, manufacturers have had to become more innovative in the retail space.

Consumers are seeking products that are time-saving and convenient, but do not compromise on taste. While foodservice offers the ultimate convenience out-of-home, consumers are seeking good quality time-saving hot drink products to have in the home, such as premium instant coffee.

Reasons to Get this Report

- How do Datamonitor's mega-trends apply specifically to hot drinks? How is this likely to evolve over the next few years?
- Where is innovation occurring in hot drinks and what does it look like?
- Going forward, what are some of the potential opportunities and key considerations for hot drink manufacturers?
- How are industry players using the online space to more effectively engage with consumers?

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Beverages research reports at Fast Market Research

You may also be interested in these related reports:

- Consumer Trends in the Hot Drinks Market in Russia
- Consumer Trends in the Hot Drinks Market in China
- Consumer Trends in the Hot Drinks Market in Italy
- Consumer Trends in the Hot Drinks Market in France
- Consumer Trends in the Hot Drinks Market in Brazil
- Consumer Trends in the Hot Drinks Market in the UK
- Consumer Trends in the Hot Drinks Market in Germany
- Consumer Trends in the Hot Drinks Market in Spain
- Consumer Trends in the Hot Drinks Market in the US
- Consumer Trends in the Hot Drinks Market in India

Media Relations Contact

Bill Thompson
Director of Marketing
800-844-8156
http://www.fastmr.com

View this press release online at: http://rwire.com/158982