New Consumer Goods market report from Euromonitor International: "Incontinence in Brazil"

Boston, MA -- (SBWire) -- 09/24/2012 --Social pressure has created many taboos around the use of incontinence products in Brazil. However, due to the progressive aging of the Brazilian population, consumer resistance towards these products declined over the review period. As a result, incontinence products gained visibility within retail outlets, which contributed to the strong performance seen. Moreover, governmental campaigns, such as "Aqui Tem Farmacia Popular" (Here is Your Popular Drugstore), helped raise awareness, and...

Euromonitor International's Incontinence in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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