Miami, FL -- (SBWire) -- 01/08/2013 --Restaurateur Joe Bastainich has been smoking for 18 years. At his worst he smoked two-and-a-half packs of cigarettes a day, and sometimes even bought a third pack. But for this New Year he says quitting smoking could be the best thing ever.

“This choice is something many of you are probably also considering in the New Year and trust me, it's worth it,” Bastainich wrote in a blog on People.com.

Like many smokers, he’s tried to quit but something always comes up, and eventually he caved to the cravings.

Basatainich’s message to all smokers is “you CAN quit. Things that helped me were identifying situations where I would smoke and replacing them with other activities or eliminating them all together and making my plan public to friends and family so they could keep me on track.”

South Beach Smoke, a popular electronic cigarette company, applauds Bastainich on his road to quitting! A South Beach Smoke electronic cigarette contains no tobacco, smoke, tar or carcinogens – the most detrimental components of standard cigarettes. This means, not only can smokers enjoy the experience they crave but, they can do so without the life threatening side effects and secondhand smoke intruding on others.

South Beach Smoke e-Cigs can help people trying to quit traditional cigarettes make a lifestyle switch from traditional cigarettes to a healthier lifestyle with electronic cigarettes. Electronic cigarettes, or e-Cigs as they are popularly known, are a high-tech, non-flammable solution for obtaining nicotine without exposure to tobacco. Smokers enjoy a dose of vaporized liquid nicotine solution and exhale water vapor that resembles a puff of smoke, providing a physical sensation and flavor akin to inhaled tobacco smoke.

“Every time we hear about someone quitting smoking, for whatever reasons, we’re thrilled. We love to hear about people kicking the habit. And we always want to let people know if there comes a low point on the path to quitting, it’s better to grab an e-Cig than a pack of traditional cigarettes. That’s what we’re here for.” said a representative from South Beach Smoke.

Electronic cigarettes have established quite the growing trend among Hollywood Stars as more and more celebrities make the switch to wean off the offensive smoking habit and instead, take the appropriate steps toward a healthier lifestyle. South Beach Smoke’s growing celebrity fan list includes Mel Gibson, Katherine Heigl, Jeremy Piven, Uma Thurman, Jenny McCarthy, Herry Ferrara, J Woww, Karina Smirnoff, and many others.

In 2011, the electronic cigarette starter kits were included in the official MTV Movie Awards Gift Bags, which were presented to the nominated and attending celebrities. South Beach Smoke has also been featured in the New York Post, Star Magazine, and OK! Magazine. South Beach Smoke appears to be the e-cigarette of choice for the Hollywood elite in a growing trend of healthier, smoke-free Hollywood.

As a leading provider of electronic cigarettes, and consistently ranked #1 on numerous review sites, South Beach Smoke’s products are high quality, affordable and customer service is a top priority. For more information about purchasing a starter kit, visit http://www.southbeachsmoke.com.