Swift Water Logistics and Magliner Talk CooLift Benefits

Standish, MI -- (SBWire) -- 01/15/2013 --The DSD Supply Chain Philosophy of Swift Water Logistics is an approach to supply chain improvement. It is based upon a framework that functional groups do not succeed solely within their business area. Significant cost savings within a supply chain are identified between functional groups; the touch points where information and processes are handed off. This innovative approach to assessing and improving the health of a company’s supply chain is known as TST™ (Total System Thinking).

Swift Water works with Magline regarding CooLift. The benefits are described at http://www.swiftwaterlogistics.com/pdf/CooLift%20System%20Benefits.pdf.

Potential driver turnover reduction of 30% or more with CooLift eliminating driver picking lowers workers’ compensation claims up to 32%; pre-picked orders eliminate reaching into bays and reduce product damage. More cases per roll and fewer product touches reduce driver fatigue and warehouse order-picking reduces driver exposure to inclimate weather.

About Magline
Magline, Inc. (http://magliner.com) manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline, the manufacturer of the innovative CooLift Delivery System, allows distributors to deliver more product in less time, combining an easily maneuverable and high capacity hydraulic lifting truck with integrated plastic “half” pallets for improved safety and efficiency.

Founded in 1947, Magline continues to lead the industry in manufacturing hand trucks. The innovative designs of two-wheel hand trucks, convertible hand trucks, bulk delivery trucks, special application trucks, and ramps are durable and enhance workplace safety. D. Brian Law, Chairman and CEO, recently explained, “We believe it’s our responsibility to maintain and build on our legacy of value, quality, and innovation. We continue to develop safer and more efficient delivery products and systems.”

Magline, Inc.
http://magliner.com
Andrea Horner
PR@magliner.com
800-344-3646 x209