Perth, Western Australia -- (SBWire) -- 02/26/2013 --Alacraft, the famous Australian online craft webstore has reported a 100% jump in traffic to the site the past quarter. The traffic has increased in line with increase in range of products. The site now has expanded its range of products in laces by almost 50% during the last month.

As per consumer studies, Alacraft is fast becoming a known brand in households for craft and haberdashery products. “We are capitalizing on our growing popularity by providing larger range of products to our customers”, quoted Mr. James Hatton, the company spokesperson. Going forward the company would continue with the policy of free shipping and easy returns, said Mr. Hatton.

The site has also added guides, tips and techniques specifically for lace accessories, knitting, crochet, quilting to their blog. The blog is open for discussion and the content is provided by experts in the fields in the form of detailed and easy to follow instructions. Further the company has improved site navigation by making it easier to discover products through thoughtful click here action buttons and has improved durability of products for consumers by providing dimensions and care instructions.

The site has also added a helpline to answer any queries and is organized according to the categories of craft products and color of the supplies. The website features SSL certification by GeoTrust for secure payments. With the continued expansion of products like in lace category the company aims to continue its growth, said Mr. Hatton. At present the site features Braids and trims, Bridal, Butterflies, Craft flowers, Crochet cotton & accessories, Diamante products, General craft, Haberdashery, Lace, Motifs, Quilting fabrics, Ribbon, Scrapbooking, Stickers, Yarns and knitting products.

“With growth we are now in a position to accommodate bulk order requests. The same now reflects in our website where we are offering wholesale prices via custom quotes”, informed Mr. Hatton.

About Alacraft Ltd.
Alacraft Ltd., based out of Gosnells, Perth, Western Australia is one of the leading companies in providing craft haberdashery products in Australia. Through their online platform http://www.alacraft.com.au the company sells various unique craft and haberdashery products. Alacraft Inc is known for its extensive range of DIY merchandise, informative blog, free shipping and exceptional customer support.

For more information about craft products, or to schedule a meeting or interview with founders of Alacraft, please email to james.hatton@alacraft.com.au or call 1300553112.