New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 03/06/2013 --Up to 2010, dry cat food outpaced wet cat food in Italy in volume and current value growth, especially in terms of the premium segment. Instead, from 2011 the trend changed considerably and wet cat food delivered similar growth performances to dry cat food. The increases in volume were due to the fact that, as a consequence of the economic crisis in Italy, consumers focused on the most convenient way of feeding their pets. Wet food being generally the more basic part of the diet and a cheaper...

Euromonitor International's Cat Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Cat Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Browse all Consumer Goods research reports at Fast Market Research

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