Ephrata, PA -- (SBWire) -- 05/06/2013 --One of the biggest challenges facing small businesses in the digital age is visibility. A company can create a great product or provide a great service, but with more and more people looking for products online, a lack of online visibility has a negative impact on sales. WebTek is a Pennsylvania based company that can provide the web design Lancaster PA businesses need to succeed in the digital marketplace.

One of the keys to being visible online is search engine optimization (SEO). SEO has to do with how the major search engines, such as Google, index a web page. By using proper web design Lancaster PA companies can hit on the key words that people are actually searching for and raise the profile of the webpage in the search engine rankings. With a good web design Reading PA customers can find themselves on the first page of search results, meaning more hits to the site and more potential customers.

Besides SEO, WebTek offers internet marketing solutions and web design Reading PA businesses need to drive traffic to their site and convert searchers into customers. Through tweaking the appearance of a website and providing high quality content, potential customers are more likely to stay on a business’ website. The more exposure the potential customer has to the business, the more likely that person is to become an actual customer. Through proper web design Lancaster PA companies, who have used WebTek, have seen a dramatic upswing in traffic and sales.

In the old days a business could count on word of mouth or a sign on the street to attract customers, but modern business is done in the digital world. In order to compete, businesses must adapt and use internet marketing strategies to increase sales. WebTek can provide proper web design Lancaster PA businesses need in order to stay competitive.

For More Information: Visit http://www.webtekcc.com/ or call (717) 859-3250.