Fast Market Research recommends "Biscuits in Australia" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 06/04/2013 --In biscuits, driven largely by strategy from leading player Arnott's, players have pursued a dual-pronged strategy of innovation and discounting during the year, with the intention of keeping shoppers within a sector that faces heavy competition from a range of snack categories: chocolate confectionery, snack bars, chips/crisps, tortilla/corn chips and extruded snacks. In 2012, volume trade has been successfully driven by the leading brands, Arnott's within chocolate coated biscuits and Shapes...

Euromonitor International's Biscuits in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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