Recently published research from Euromonitor International, "Drinking Milk Products in Guatemala", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 06/04/2013 --Drinking milk products enjoyed 7% value growth in 2012 to reach sales of GTQ4,637 million. Cow's milk is the most popular product, and fresh/pasteurised milk is the strongest category representing 46% of total value sales. Guatemala's per capita consumption of milk is 38 litres, which is below Mexico's consumption of 40 litres, and Latin America's average of 52 litres. Lack of refrigerators and high unit prices make drinking milk products unaffordable to lower economic strata in the country.

Euromonitor International's Drinking Milk Products in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Milk, Powder Milk, Soy Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Drinking Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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