Fast Market Research recommends "Ready Meals in Italy" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 06/13/2013 --The economic downturn has continued to widely affect Italian consumer behaviour and lifestyles. Although ready meals are usually more expensive than other packaged food categories, a combination of increasing demand for high service content products and a wide range of innovative, healthy and nutritionally valid products, including premium dishes based on traditional recipes, helped ready meals to perform well in 2011 and 2012, with the latter year set to post current value growth of 4% and a...

Euromonitor International's Ready Meals in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Canned/Preserved Ready Meals, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Ready Meals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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