New Consumer Goods market report from Euromonitor International: "Home Care in Kenya"

Boston, MA -- (SBWire) -- 08/01/2013 --The macroeconomic pressures of the previous year stabilised in 2012, to put the Kenyan economy back on track to achieve its growth target. Inflation, for example, fell when compared to 2011. The government's decision in 2011 to cut expenditure in order to curb inflation sent a positive signal to the currency market, which restored confidence in the shilling and consequently stabilised the exchange rate. Furthermore, lower international food prices and energy prices also contributed to a slight...

Euromonitor International's Home Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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