New Beverages research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 08/13/2013 --The multi-national SABMiller introduced a beer produced in Peru to be sold in Bolivia only. The Cordillera brand is distributed by Aidisa Bolivia with good marketing support. Upon its introduction in the last quarter of 2011 the company began a strong campaign of television advertising targeting middle- and high-income male consumers. The company also sponsors events that attract these population groups. This is quite an important move, because previously the leader in beer enjoyed exclusivity...

Euromonitor International's Beer in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Browse all Beverages research reports at Fast Market Research

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