311 - The Weight Loss Phenomenon debuts nationwide in eBook edition available for Kindle, Nook, Kobo, iBooks, and all other eBook reader formats.

Scottsdale, AZ -- (SBWire) -- 08/07/2013 --Six Cap Enterprises, LLC is pleased to announce that their flagship product, 311 - The Weight Loss Phenomenon, has been released in an electronic book format. The updated eBook edition is currently available for $3.11 at online retailers Amazon, Barnes & Noble, and Kobo. To order the new eBook, visit 311weightloss.com/orderform and click on the logo of your preferred online retailer.

311 – The Weight Loss Phenomenon is an innovative and unconventional weight loss program. Unlike other weight loss programs or systems, losing weight with the 311 program does not require exercise, diet drugs, costly meal subscriptions, memberships, protein or carbohydrate isolation, tallying points or keeping score, or eating certain types of food. With 311, the only thing that is required for you to lose weight is to eat the same foods that you already eat! Matthias Niehues, president and founder of Six Cap Enterprises, LLC, said “The 311 program is designed to be free from many of the obstacles commonly associated with losing weight, providing an easy, comfortable, and practically effortless way to help people achieve their weight loss goals.”

Based upon a proven weight loss principle, the 311 program works naturally and is ideal for people who are up to 60lbs overweight. What makes the program so innovative and unique is the 311 Weight Loss Watch. Billed as the first TRUE Weight Loss Watch, this simple yet effective tool makes losing weight almost fool proof. Convenient, discreet and pleasantly sized for both men and women, the Watch reinforces some important psychological aspects of weight loss, such as reminding you when and how much to eat, and serving as a visual reminder of your goal, progress and commitment to losing weight. Referred to as your “Success Companion”, the 311 Weight Loss Watch helps you to stay on track so that you can focus on the other important things in your life. Just simply “Eat At The Beep ®” and begin losing weight. What could be easier?

How about getting the eBook for free? For a limited time, Six Cap Enterprises is offering a $3.11 discount towards the purchase of the Weight Loss Watch if you buy the eBook (normally $20, only $16.89 with eBook purchase). It’s like getting the eBook for free! Details are included inside the eBook, which can be purchased at www.311weightloss.com. Don’t wait for your New Years’ resolution to begin losing weight. With 311 – The Weight Loss Phenomenon, you can lose weight quickly and comfortably before the holiday season even begins!

Six Cap Enterprises has conducted trials and pre-launches of the program and it debuted at the 2013 Golden Globes and Oscar Luxury Gifting Suites, where celebrities and nominees were given the program to try. For more information please visit www.311weightloss.com. For background on the author and creator of the program, Matthias Niehues, visit www.mattniehues.com

For Media Inquiries, Publicity or Press Copies of the 311 Program, contact:

Miranda Spigener-Sapon - Film PR Literary, 323-300-5368 miranda@mirandaspigener.com