Fast Market Research recommends "Denmark Beer Market Insights 2013" from Canadean, now available

Boston, MA -- (SBWire) -- 08/21/2013 --Product Synopsis
A detailed market research report on the Denmark beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Denmark beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Overall the Danish commercial beverage market dropped slightly in 2012. It was hoped that the Olympics and the European Football championships would lift the market, but the effect was limited. Royal Unibrew was able to increase both its beer volume and its market share. Several years on from its decision to stop discount production, Royal Unibrew began brewing discount beers again, mainly for Coop.

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What are the key drivers behind recent market changes?
In 2012 the beer market was shaken by a cool and damp summer and a dramatic 25% jump in the beer tax. In terms of brewers, Carlsberg remains the dominant player enjoying a share of as much as 56% of the total market, although Royal Unibrew's share is now almost a fifth of the market.

What makes this report unique and essential to read?
The Denmark Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Denmark Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

Companies Mentioned in this Report: CARLSBERG BREWERIES A/S, HARBOE BRYGGERI A/S, ROYAL UNIBREW (BRYGGERIGRUPPEN/DANISH BREWERY GROUP), VESTFYEN, Thisted, SaltumandNeptun

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Browse all Beverages research reports at Fast Market Research

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