New Beverages market report from Euromonitor International: "Hot Drinks in Greece"

Boston, MA -- (SBWire) -- 08/22/2013 --Hot drinks sales declined marginally in both total value and volume terms in 2012. Despite the ongoing recession that led to significant salary cuts and shrinking disposable incomes, coffee, the largest category within hot drinks, performed satisfactorily in retail volume terms. This can be attributed to the strong coffee culture in Greece, with Greeks continuing to consume several cups of coffee a day. Most Greeks, however, were forced to trade down either to less expensive brands or to opt...

Euromonitor International's Hot Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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