Recently published research from Euromonitor International, "Tea in Japan", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 09/17/2013 --Whilst coffee and soft drinks categories continuously introduced new innovations and gained publicity in the market, tea introduced fewer innovations over the review period. The tea category was in the weaker position in the price competition as well, as the retailing price of soft drinks had been remarkably lowered across various channels whilst tea remained at a rather higher price point. The weak position both in product development and price led the tea category to lose consumers, resulting...

Euromonitor International's Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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