New Consumer Goods market report from Euromonitor International: "Oral Care in the US"

Boston, MA -- (SBWire) -- 09/17/2013 --In total, oral care grew 2% in current value terms in 2012 to achieve retail sales of US$6.9 billion. This growth was driven by consumers who were willing to trade up to purchase more advanced oral care offerings. Trading up cannot happen without abandoning old buying habits, limiting total growth potential and resulting in the downfall of certain subcategories at the hands of newer, better products. Mouth fresheners continued its fall at a rate of 6% as people turned to mouthwashes/dental...

Euromonitor International's Oral Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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