New Food research report from Canadean is now available from Fast Market Research

Boston, MA -- (SBWire) -- 09/17/2013 --This report provides a concise overview of the Confectionery market in Australia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Australian Confectionery sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Australia's population is aging and becoming increasingly health conscious, which creates an opportunity for more healthy confectionery product lines. Gum and Sugar confectionery is growing slowly in local currency owing to the sugar content and obesity concern. Though there is an increase in the category value in local currency, due to currency devaluation, categories are expected to show lower growth rates during 2012-2017 compared to growth in 2007-2012, in US$ terms.

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What are the key drivers behind recent market changes?
Australians continue to reward themselves with inexpensive, 'feel good' luxuries. Innovative packaging, sugar-free innovations, and dark chocolate product lines are luring consumers. High brand loyalty and premiumization, combined with aggressive marketing strategies, have contributed to sales growth.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Australian Confectionery sector. This allows for the rapid identification of key growth opportunities across three Confectionery categories and their packaging.

Key Features and Benefits
Analysis of consumer behaviour, economic conditions and demography reveals emerging opportunities in the Confectionery sector.

Key growth categories are highlighted by analysing the market dynamics of three Confectionery categories.

Market shares are provided for the leading brands across Confectionery categories.

An overview of packaging trends in the Australian Confectionery sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues
Woolworths and Coles account fora major share of the Australian Food market and therefore exert significant influence with suppliers. Being listed in either or both of these retailers is vital for Confectionery brands in Australia. IGA and ALDI are other key retailers

Companies Mentioned in this Report: The Wrigley Company, Ferrero, Nestle, Mars Food, LindtandSprungli, Kraft, Vitality Brands, Woolworths, Coles

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