DazzLit Is Rebranding Its Company Name to Dazzler Beauty

Troutdale, OR -- (SBWire) -- 09/12/2013 --Dazzler Beauty is now the official name of the company offering consumers the DazzleLit brand of premium quality beauty and personal care products. The company's name may have changed, but not the commitment to offer the DazzleLit line of premium beauty and personal care products at affordable prices. The company's mission then and now is to offer premium beauty and personal care products to the consumers directly, using an online platform powered by Amazon.com.

DazzleLit is a new quality beauty product brand that was introduced to the highly competitive beauty product market in July of 2013. The initial product launch is the DazzleLit 15 piece makeup brush set that includes an attractive and very classy makeup brush case. The initial offering of a set of 15 professional grade, soft, natural hair brushes that are easy to clean and long-lasting is proving to be incredibly successful. Much of the success is credited to the fact that the DazzleLit makeup brush set is offered with a 90-day satisfaction guarantee.

Dazzler Beauty had the DazzleLit product line under intense development for a year prior to its July 2013 launch. While in development, it became clear to Dazzler Beauty that consumers wanted a simple solution to their makeup application needs. Dazzler Beauty designed its 15 piece makeup brush set to simplify consumers' choice between natural hair and synthetic fiber, and to provide every brush that is essential for makeup applications.

The strategic alignments made with the cosmetics industry's top manufacturers have proven to be successful collaboration. Thanks to this alignment with its production partners, Dazzler Beauty has been able to meet the demand for its DazzleLit products. A demand that has proven to be greater than expected, driven by the consumer acceptance of DazzleLit's classic makeup brush set.

Dazzler Beauty will continue to offer its products exclusively on Amazon.com, utilizing Amazon's fulfillment services on all sales. The new company website, scheduled to be launched shortly, will also utilize Amazon.com to transact sales and process payments. Amazon has established a high standard of customer service, and Dazzler Beauty sees its continued cooperation with Amazon to be advantageous for this reason. Customer satisfaction is of utmost importance to Dazzler Beauty. By partnering with Amazon to provide stellar order processing and customer support, the company is able to focus on product development to continue providing quality beauty and personal care products to its customers.

The company's new website is near completion and will be launched shortly. Currently Dazzler Beauty's online activities are primarily represented by the company's social media sites such as its Facebook page, Pinterest and Twitter accounts.

About Dazzler Beauty
Dazzler Beauty is a premium brand name of professional-grade beauty and personal care products for savvy consumers who demand exceptional quality at reasonable prices.

Kacy McKinney

Media Relations Contact

Chieh Chang

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