New Beverages market report from Euromonitor International: "Rtds/High-Strength Premixes in Uruguay"

Boston, MA -- (SBWire) -- 10/07/2013 --In 2011 and 2012, fashionable drinks, such as Mojito and Caipirinha, which previously had to be prepared from their basic components, became widely available in the off- and on-trade (Bacardi Mojito and Smirnoff Caipiroska), boosting the sales of high-strength premixes. The launch in late 2011 of Smirnoff Ice, the vodka-based RTD from Diageo Uruguay, was even more significant and was the first spirit-based RTD to succeed in an otherwise and, prior to the launch, stagnant category.

Euromonitor International's RTDs/High-Strength Premixes in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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